Redesign for Website Editor by Bizzabo
INTRODUCTION
In 2022, we launched Cuebric, an AI-powered platform for filmmakers and digital artists that redefines virtual environment creation. This innovative tool faced significant challenges, including establishing a seamless workflow and ensuring cross-tool compatibility. I focused on making advanced AI intuitive while unifying complex functionalities into a user-friendly design. This empowered creators to effortlessly generate, edit, and refine cinematic backdrops, transforming concept art into immersive environments and significantly speeding up production timelines.
MY ROLE
Research, analysis, product design, design systems, user-testing.
THE TEAM
2 designers, 1 product manager, 6+ engineers.
TIMELINE
Aug 2024 — March 2025
Within the first months of launch, Cuebric attracted over 10,000 users, validating the demand for intuitive AI-driven tools in virtual production.
*overview of the main tool functionality
MY FOCUS AREAS DURING MY TIME IN CUEBRIC
🌉
Bridging the Workflow Gap
Streamlining the end-to-end creative process by reducing the need for external software and enabling users to preview, refine, and finalize their work seamlessly.
⚙️
Simplifying Multi-Layer Workflows
We redefined multi-layer interactions by improving navigation, reducing complexity, and guiding users through a more intuitive editing experience.
🌍
Building a Creative Ecosystem
Creating an engaging space that encourages users to spend more time in the product, explore its full potential, and share their creative insights. Through onboarding, tutorials, and a resource hub, we’ve fostered a community-driven experience that keeps users inspired and invested.
CHAPTER 1
🌉 Bridging the Workflow Gap
PROBLEM STATEMENT
We’ve noticed that our users often have to test the results of their work only at later stages of the process. Depending on their role, they use other software like Unreal Engine and Adobe After Effects, work with Disguise Software, or are directly on set. This means that the cost of errors can be high and time-consuming. How might we improve the user experience by enabling them to preview and test their work directly within our product, reducing the risk of mistakes and speeding up their workflow?
*overview of the main tool functionality
MY FOCUS AREAS DURING MY TIME IN CUEBRIC
🌉
Bridging the Workflow Gap
Streamlining the end-to-end creative process by reducing the need for external software and enabling users to preview, refine, and finalize their work seamlessly.
⚙️
Simplifying Multi-Layer Workflows
We redefined multi-layer interactions by improving navigation, reducing complexity, and guiding users through a more intuitive editing experience.
🌍
Building a Creative Ecosystem
Creating an engaging space that encourages users to spend more time in the product, explore its full potential, and share their creative insights. Through onboarding, tutorials, and a resource hub, we’ve fostered a community-driven experience that keeps users inspired and invested.